BlockPlay who recently launched their digital record label with integrated music NFT studio and distribution capabilities, announce their first official release from the uber-talented Aussie girl group taking over the TikTok pop scene – H3rizon. Released to radio today, H3rizon’s impressive new single “Serious" is a total bop, accompanied by a vibrant, 2000s-inspired music video directed by Rowena Rasmussen of JTown Creative (Katy Perry, Taylor Swift, Jessica Mauboy).
“Serious" is a cheeky little pop explosion – bouncing synths and irresistible vocal hooks abound, inviting the listener to press play again and again. In the colourful, joyous and playful video for the track, the H3rizon’s girls are television stars – Gabby is a weatherwoman, Bernie is a workout instructor and Taya is a chef – amongst a vivid set of neon colours and flashing lights. It’s a slick production, sweet and the perfect introduction to H3rizon on the precipice of their pop music world domination, as the girls explain why H3rizon just works so well, “With Tay’s RnB background, Gabby’s classical music influences and Bernie’s production skills, we found ourselves ultimately drawn to each other to form a ‘new’ girl group that follows in the footsteps of Destiny’s Child, TLC, Chloe x Halle, and Little Mix.”
Pop superstars H3rizon consists of Bernadette Marquez (Bernie), Taylah Albert (Taya) and Gabrielle Montalbo (Gabby). With 1.8 million followers on TikTok and over 30.6 million likes, these young ladies are igniting the platform. Recently the girls performed a Kid Laroi Harmony breakdown and a Riff Challenge which amassed over 4.5 million views and over 1 million likes. H3rizon were also asked to perform the McDonalds theme for their 50th birthday which has over 4.5 million views & 93.2K likes. Most recently, NAPOLEON PERDIS declared that they will be using “Serious" as the song for their TIKTOK #NPMascarade campaign - this all kicks off on Wednesday September 23.
H3RIZON’s first single with BlockPlay “Serious" is out now.