In a profoundly commanding team up, electronic pop icons Boo Seeka and Golding have combined forces to create Don’t Waste Your Love, an irresistible, powerful track that propels a dark human sadness and holds it up to the light, out today - April 21.
Don’t Waste Your Love is the culmination of all the best parts of these artists’ individual influences; Chet Faker meets RÜFÜS DU SOL, Frank Ocean meets Glass Animals, Cashmere Cat meets Poolside. It’s a seductive dancefloor moment, but it might be a bit of a sad-dance, as those devastating lyrics play out on top of that enticing bassline. This song will slip easily into your favourite playlists, and will sock you right in the feels the moment you hit play for the first time. Speaking on the inspiration behind the track, Golding reflects, “Don’t Waste Your Love came about when I was going through a tough time. I was experiencing this uncomfortable anxiety that made me feel detached from both my surroundings and my emotions. Not being able to feel the love of my family around me created a shocking, yet somehow empty feeling, to the point where it was almost a physical numbness.”
There’s a special vulnerability to this track that takes it somewhere more special than just a dancefloor banger - delicate and raw, the lyrics hit hard. Ben of Boo Seeka explains a moment of honesty between the artists, “ before we knew it, we were getting pretty deep and opening up about a lot of personal stuff that has happened in our separate lives over the
last year. I guess for both of us the best way to deal with that stuff is to write about it - so that’s exactly what we did. The whole song was written in 20 minutes.”
There are no official plans as yet for these artists to head out together on the road, but fans are sure to be keeping an eye out after this hint from Golding; “There could be a few appearances during some Boo Seeka sets...maybe.”
Don’t Waste Your Love is released, April 21.