Interscope/Lost Highway/Music Soup recording artist Vincent Mason releases “What You Want,” available now on all streaming platforms. The song, written by Mason with frequent collaborator Jack Rauton, traces the familiar pattern of a relationship that never truly ends.
Through clever, conversational lyrics and a chorus that’s packed with longing and, at the same time, resignation, it shows off Mason’s ability to grasp a complex emotion and express it through his lyrics. Anchored by a plucky acoustic guitar, the understated production focuses on the vulnerable push and pull of this never-ending cycle.
Following the release of lead single "Don't Ask Me," Vincent Mason continues building anticipation for his next project, further cementing his place as one of country music's fastest-rising artists. Fresh off a nomination for New Male Artist of the Year at the 2026 Academy of Country Music Awards, Mason has spent the last year turning industry buzz into undeniable momentum across streaming, radio, and the road. Earlier this month, Mason performed “Damned If I Do” as well as “Something To Lose,” his duet with Stella Lefty, at Nissan Stadium during CMAFest, another important milestone for the rising star.
Named one of just four country artists in Spotify’s 2026 Artists to Watch program, Mason made his late-night television debut on The Tonight Show Starring Jimmy Fallon and currently sits at No. 3 on Billboard's Emerging Artists chart. His breakout catalog continues to resonate with fans, with "Damned If I Do" reaching No. 88 on the Billboard Hot 100 and No. 23 on the Hot Country Songs chart, while his collaboration with Stella Lefty, "Something To Lose," climbed to No. 76 on the Hot 100 and No. 18 on the Hot Country Songs chart.
Since releasing his major label debut album There I Go in November, Mason has surpassed 500 million career streams and earned an RIAA Platinum certification for "Hell Is A Dance Floor," while "Damned If I Do" has been certified Gold. Up next, “Damned If I Do” will impact country radio on July 13th via Lost Highway Records.
On the touring front, Mason spent the spring opening for Morgan Wallen on the I'm The Problem Tour, following previous runs with Riley Green, Jordan Davis, Megan Moroney, and Parker McCollum. Earlier this year, he launched his sold-out There I Go Tour, bringing his rapidly growing fanbase to packed rooms in Houston, Nashville, New York City, and Boston, while continuing to expand his reach internationally across Canada, the United Kingdom, and Australia.
ABOUT VINCENT MASON:
Vincent Mason continues to cement his place as one of country music’s most undeniable breakout forces, now celebrating his first nomination for ACM New Male Artist of the Year. Growing up outside
Atlanta, soaking in the singer-songwriters his mom loved- Maroon 5, Jack Johnson, and early John Mayer- and carrying that intimate, hook-heavy style with him into country music after discovering Parker McCollum in college. Dropping out to chase the dream, he honed his sound with hitmaker Jake Gear and a circle of top Nashville writers, shaping his 14-track debut There I Go, a thoughtful, bar-soaked, heart-bruised record built on big melodies and sharp storytelling, which was released in November of 2025.
Named one of just four country artists in Spotify’s 2026 Artists to Watch program, Mason closed out 2025 by making his national television debut on The Kelly Clarkson Show and The Today Show. He made his late-night television debut on The Tonight Show Starring Jimmy Fallon last month. He was tapped as Apple Music’s Country Riser and has now surpassed 500 million career streams, fueled by his breakout smash “Hell Is a Dance Floor”, which is RIAA certified platinum, while “Damned If I Do” is now certified Gold.
Vincent Mason is turning steady traction into an undeniable global impact. In recent months, he’s cracked the Top 40 at Canadian radio, reached #14 on the UK Country Airplay chart, and climbed to #2 on Australia’s CountryTown Top 50. He currently sits at No. 3 on Billboard's Emerging Artists chart. His breakout catalog continues to resonate with fans, with "Damned If I Do" reaching No. 88 on the Billboard Hot 100 and No. 23 on the Hot Country Songs chart. The charismatic performer recently delivered a standout set at CMC Rocks in Australia and has toured internationally in support of Jordan Davis. Earlier this year, he launched his sold-out There I Go Tour, bringing his rapidly growing fanbase to packed rooms in Houston, Nashville, New York City, and Boston, and joined one of his biggest influences, Morgan Wallen, on select U.S. stadium shows.